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That is the point. The lower tier is there to give a budget option, and I guess the only way they could justify the lower price is by compensating for it with ads.

As much as I’m not a fan of the price increase, I’ll still pay it. I deplore ad-based business models. All they do is encourage low quality content. It’s made YouTube a shell of its former self.

Plus it’s a downright terrible viewing experience. I came for the video; not for 30 second waste of time leading up to the video, you penny pinching buffoons!!!

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And you know what? Maybe I’d be a little more forgiving if the ads were for a product I wanted or needed, but they rarely are! You could replace with a full minute of blank screen and there would be no difference.

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