http://finance.yahoo.com/news/yahoo-acquire-tumblr-1-1-121242692.html

 

I can't quote help me lol

 

 

Yahoo Inc(YHOO.O) said it is buying blogging service Tumblr for $1.1 billion cash, giving the struggling Internet pioneer a much-needed platform in social media to reach a younger generation of users.

The deal, announced on Monday, is a bold bet by Yahoo Chief Executive Marissa Mayer to revitalize the company by co-opting a Web property with strong visitor traffic but little revenue.

Yahoo made clear it was sensitive to concerns that it might damage Tumblr by making it less irreverent or more corporate.

"Per the agreement and our promise not to screw it up, Tumblr will be independently operated as a separate business," Yahoo said in a statement.

The acquisition, which will use up about a fifth of Yahoo's $5.4 billion in cash and marketable securities, is the largest by far since Mayer took the reins in July with the goal of reversing a long decline in Yahoo's business and Web traffic.

Analysts said Yahoo appeared to be overpaying for a business that might not contribute to revenue for years, but that it had to do something to plug a hole in its social media efforts.

RBC Capital Markets analyst Mark Mahaney called it a "long-shot/long-term investment" but one that fits into Mayer's turnaround strategy.

"(Yahoo's) fundamentals have been subpar for numerous years, in part because of the company's missing presence in Social and Mobile. Tumblr may help (Yahoo) develop that presence," Mahaney said in a note.

Tumblr is one of the Web's most popular hubs of so-called user-generated content, drawing young people who use the platform to post pictures and text. Tumblr has more than 100 million blogs in its network, ranging from "White Men Wearing Google Glass" to housing-focused "The Worst Room."

Though Yahoo remains one of the Web's most popular destinations, it has seen its revenue shrink in recent years as consumers and advertisers favor rivals such as Google Inc(GOOG.O) and Facebook Inc(FB.O). The deal is expected to increase Yahoo's audience by 50 percent.

 

Now, I'm not a Tumblr user, more on facebook..., But, is this a good thing? I don't want to see people ranting and getting angry about the changes and typing like tHIS IF TUMBLR IS RUINED

 

Look what they did to Myspace

Edited May 20, 201312 yr by darkchaser
ask by OP

This isn't a good or a bad thing on the user side. "OH NO YAHOO BOUGHT TUMBLR EVERYTHING IS GETTING BANNED" 

no it's staying overall the same. If something is changed it's probably something Tumblr would have changed anyway (such as an update).

 

Also Quoting is

quote here [/*quote]

without the asterisks

Edited May 20, 201312 yr by Weiss

This was all over Tumblr yesterday. But yeah, it's a good thing Yahoo is going to keep Tumblr pretty much untouched. _{*whispers* It's too perfect.}

is not as bad as it  sounds if yahoo promise they wont screw up tumblr then i wont panic

I wonder if they know about all of the naughty stuff on there. *giggles evilly*

I wonder if they know about all of the naughty stuff on there. *giggles evilly*

^^^^^^^^^^^^^^^^

This was all over Tumblr yesterday. But yeah, it's a good thing Yahoo is going to keep Tumblr pretty much untouched. _{*whispers* It's too perfect.}

 

If only google(to youtube) did the same.

....

This bothers me because of all the pain I went through with yahoo answers.

 

 

You don't. Wanna. Know.

 

.......

I dunno if i wanna use tumblr ever again now...but i won't. allow myself to be too upset by this...thread....

 

like everyone has said, yahoo is not touching tumblr

if anything, theyll actually fix the stuff that needs to be fixed