Chris Olson, Sega of America’s chief operating officer, wants to make Sonic relevant with both new and longtime fans. They realise the potential there is with the Sonic franchise and they want to utilise this. Sonic has been extremely popular on mobile platforms, but his recent console games have disappointed many fans.
SEGA wants to bring Sonic to where gamers are. There’s still a very large-sized audience with old-school Sonic fans who grew up with the Genesis. (recent titles) didn’t hit the mark (with the veterans). We have an obligation to the fans of Sonic and the consumer. (We will continue to ) evaluate different ways to bring cool experiences (combining) cool with quality.”
“The business is always a conflict of weighing bringing a title to a market and making the yearly plan versus maybe waiting and bringing something else. You can see that on the mobile side of things. In the earlier day of mobile development, there was a tendency to bring things out immediately. Those days are … gone. Consumer expectations have been raised. Video game development is a pretty chaotic thing, and it’s important not to rush things because we want to be sure we’re bring out the most polished thing.”
“When we look at bringing Sonic to modern-day gamers, we … obviously want to appeal to as many people as possible but still focus on what it means to be Sonic and a Sonic game. Maybe that might lose some fans along the road, but we’re picking up new fans that will hopefully grow with us as Sonic grows.”
Chris Olson, Sega of America’s chief operating officer, wants to make Sonic relevant with both new and longtime fans. They realise the potential there is with the Sonic franchise and they want to utilise this. Sonic has been extremely popular on mobile platforms, but his recent console games have disappointed many fans.
Source: http://mynintendonews.com/2015/10/31/sega-wants-to-make-sonic-relevant-with-new-and-longtime-fans/
Edited by Tails