Okay so I was listening to a lot of Utada's older work recently and it finally clicked. The reason people don't like the new song as much isn't the song itself, a lot of it just has to do with Utada's new vocal direction. Instead of light and breathy with lots of high notes and emotion, her style is a lot darker and more mature. She sounds like a totally different singer now if you compare songs like "Automatic" or "First Love" to "Don't Think Twice". If you don't believe me listen:
Okay so I was listening to a lot of Utada's older work recently and it finally clicked. The reason people don't like the new song as much isn't the song itself, a lot of it just has to do with Utada's new vocal direction. Instead of light and breathy with lots of high notes and emotion, her style is a lot darker and more mature. She sounds like a totally different singer now if you compare songs like "Automatic" or "First Love" to "Don't Think Twice". If you don't believe me listen:
Automatic:
Compare that to another song on her latest album
Anata: